As one of the most influential social media platforms in China, Weibo has reached 222 million monthly active users as of September 2015 and trillions of data generated on the platform. Search is one of the most important feature to get useful content on Weibo.
Daily active searches exceeded 200 million by the end of November 2015 on Weibo. Users over 18 years old are the driving force of Weibo search activities and the number of female search users are much more than male ones.
Beijing Weibo search users account for 6%, followed by Guangzhou (4%) and Shanghai (4%). Search users in top 10 cities make up 31% of total search users in China.
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Also read: China Social Media Users Insights in 2015