The number of professional Weibo vertical publishers (mostly individual authors), who are often called We-media owners, reached 2.3 million covering 47 sectors as of November 2015 in China. The number of top authors, each of whom received average monthly article views of more than 100,000, reached 253,000 as of 30 November 2015.
Top authors in total gained more than 200 million yuan (US$31.06 million) revenues from Weibo. Over 200 authors gained 28 million yuan (US$4.35 million) revenues from paid views in less than six months since launched on Weibo. “Donations” after viewing articles reached 44 million yuan and advertising shared profit was 128 million.
Weibo has become the largest content production and consumption platform in China. Advertising revenues on Weibo reached 128 million yuan as of November 2015. Verified individual accounts on Weibo had a relatively large impact on the public. As of November Weibo vertical authors reached 2.3 million, the number doubled compared to the same period last year.
Also read: China Social Media Users Insights in 2015