Xiaomi accounted for 10.85% of China’s smartphone market in November 2015, which was the largest domestic brand by total user coverage rate.
However, Apple’s iPhone 6S still ranked first in market share by total user coverage rate, followed by Samsung. Huawei followed Xiaomi ranked the fourth.
User coverage rate of Apple, Samsung, and Xiaomi decreased slightly in the past 11 months while Huawei maintained a steady growth. The year 2015 has witnessed strong growth of Huawei smartphones.
Although public attention and company competitiveness of Xiaomi were lower than Apple and Samsung, Xiaomi was obviously strong in product promotions. 9 out of the top 10 smartphone models in China came from Xiaomi and the remaining one was Samsung Galaxy Note 2.
Mi 3 was launched in October 2013. Redmi 1S was launched in May 2014 and Mi 4 was promoted in July 2014. Mi 4 Mobile 4G sales grew quickly in coverage rate this year. Influenced by Mi 3 and Xiaomi Note which was launched early this year, Mi 3 and Redmi 3S decreased in users coverage rate.
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