Monthly active users of Weibo reached 227 million as of September 2015 with an increase of 33% YoY and daily active users reached 100 million with an increase of 30% YoY in Q3 2015 according to Weibo.
Normal users account for 96%, celebrity users account for 3% and verified users 1%.
76% Weibo users have high education background, 16% have medium education, and only 8% have low education background.
Users between 17 and 33 years old are major contributors of Weibo large information flow, which accounts for 83% mobile users. Male users account for more among Weibo users less than 24 years; and female accounts for more among users above 24 years old.
Eastern and southern citizens are more active on Weibo in 2015 in terms of regional economic level and education background.
Weibo VIP users increased by 60% in Q3 2015 compared to Q3 2014. With improving functions and services, more users upgraded to VIP membership in 2015.
Daily VIP applications increased by 98.1% YoY in Q3 2015. VIP revenues totaled over 100 million yuan (US$15.32 million) as of September 2015 according to Weibo. Weibo supports various kinds of payment methods for VIP users to pay for products and services.
Also read: China Social Media Users Insights in 2015