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Alibaba mobile MAUs grew to 410M, up 42% in Q1 2016

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Alibaba to Keep Fruitful in 2016

Alibaba surpassed RMB 3 trillion in annual GMV in March 2016; and, its revenue for the year was over RMB 100 billion, up by 39% YoY according to the announced financial results.

Alibaba Business Highlights for Q1 2016

Alibaba revenue was RMB 24,184 million (US$3,751 million), an increase of 39% year-over-year; China retail marketplaces revenue was RMB 18,340 million (US$2,844 million), an increase of 41% year-over-year; and mobile revenue was RMB13,084 million (US$2,029 million), an increase of 149% year-over-year;

Annual active buyers on Alibaba China retail marketplaces increased to 423 million, an increase of 16 million over the prior quarter, while mobile MAUs in March reached 410 million, an increase of 17 million over December 2015.

Mobile MAUs on Alibaba China retail marketplaces grew to 410 million in the month ended March 31, 2016, compared to 393 million in the month ended December 31, 2015, representing a net addition of 17 million MAUs over the quarter and a 42% increase from 289 million in the month ended March 31, 2015.

GMV transacted on Alibaba China retail marketplaces was RMB742 billion (US$115 billion), an increase of RMB142 billion (US$22 billion), or 24% year-over-year, with mobile GMV accounting for 73% of total GMV

  • Taobao Marketplace: RMB449 billion (US$70 billion), an increase of 18% YoY
  • Tmall: RMB293 billion (US$45 billion), an increase of 34% YoY
  • In the March quarter, Tmall Global GMV grew over 180% year-over-year.

Alibaba Performance in Fiscal Year 2016

GMV transacted on Alibaba China retail marketplaces in fiscal year 2016 was RMB3,092 billion (US$485 billion), an increase of 27% compared to RMB2,444 billion in fiscal year 2015.

  • Taobao Marketplace: RMB1,877 billion (US$295 billion), an increase of 18% YoY
  • Tmall: RMB1,215 billion (US$190 billion), an increase of 43% YoY

Mobile GMV transacted on Alibaba China retail marketplaces in fiscal year 2016 was RMB2,003 billion (US$314 billion), an increase of 101% compared to fiscal year 2015. Mobile GMV accounted for 65% of total GMV transacted on our China retail marketplaces in this year, compared to 41% in fiscal year 2015.

Revenue in fiscal year 2016 was RMB101,143 million (US$15,686 million), an increase of 33% compared to RMB76,204 million in fiscal year 2015. Revenue from Alibaba China commerce retail business in fiscal year 2016 was RMB80,033 million (US$12,412 million), or 79% of total revenue, an increase of 34% compared to RMB59,732 million in fiscal year 2015.

Mobile revenue from the China commerce retail business in fiscal year 2016 was RMB50,337 million (US$7,807 million), or 63% of Alibaba’s China commerce retail revenue, an increase of 182% compared to RMB17,840 million, or 30% of the China commerce retail revenue, in fiscal year 2015.

Alibaba completed their investment in Youku Tudou Inc. (“Youku Tudou”) in April 2016. With this new member of the Alibaba Group, they now offer a multi-channel content distribution platform to delight and entertain users on their PCs, mobile devices and in their living rooms.

Alibaba has integrated a platform of media assets, including Youku Tudou, UCWeb properties (browser, news, mobile search; 400 million MAUs), over-the-top TV and their partner Weibo, which is helpful for brands that are looking for multimedia and broad exposure to users through integrated marketing campaigns.

Also read: China Online Retail Sales Exceeded 1 Trillion Yuan in Q1 2016


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