A post shared in Moments of a WeChat account, which has thousands of friends, could receive zero views. And, there is nothing wrong with that account that is active and works properly. Why?
Similar to the algorithm of Facebook feed stream, WeChat Moments has its own of determining which postings are shown. If your WeChat or Weibo account’s authority is downgraded by the system, information published could receive much less or no views no matter how many fans or followers you have attracted.
First, WeChat and Weibo marketers should know about “authority downgrade”, the limited display in information feeds. If being downgraded, the information you send out is limited by the official system while you may not be aware.
Also read: China Social Media Users Insights in 2015