New WeChat Moments ad format offers more creativity space

WeChat launched a new Moment Ad format, native promotional page ads, following the ceremony of Rio Olympics.

Related to Moment Ads: coupon ads on Moments, video ads, minimum budget

The native promotional page ad consists of outer and inner layers; the native promotional page will instantly be displayed when a user clicks on the outer layer:

Currently, native promotional page ads on WeChat Moments are by invitation only. It definitely provides advertisers more space for branding and creativity.

Also check out Nike and Samsung's ads utilizing this new format:

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