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Big Screen: A Hot Trend in China Smartphone

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chinese smartphone screen size

Kantar Worldpanel ComTech report showed that mobile manufacturers launched a series of big screen smartphones in the past 12 months. Samsung Galaxy and Note, HTC One, Huawei, Lenovo and Xiaomi all launched 4-inch smartphone. By the end of June, more than half of smartphone users owned 3 to 3.9 inches smartphones, but 4-4.5 inches smartphones market share was twice of last year, growing from 12.5% to 29.1%. Big screen smartphone might become the market dominant.

chinese major cities smartphone market share by sales volume

In Q2, Android smartphones market share by sales volume dropped to 67.8%, with a QoQ decrease of 4.1%. Windows phone market share by sales volume  increased from 1.8% in Q1 to 4.9% in Q2. iPhone occupied about 25% market share by sales volume.

chinese smartphone operating system market share

By the end of June 2013, Android dominated smartphone with 56% market share, with 41% increase compared to last year. Symbian was the biggest loser, with only 20.3% market share and 14.3% less than last year. According to Kantar Worldpanel, if iphone launch cheaper smartphones, it will probably become the second largest mobile operating system.

apple iphone sales by device type in q2 2013

iPhone 4 and 4s market share by sales volume reached 58.2%, while iPhone 5 only occupied one third of iPhone total sales.


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