China retail industry development report 2016-2017

The Chinese Ministry of Commerce (MOFCOM) views the fast-moving consumer goods (FMCG) market and industry in China with increasing optimism going into the second half of 2017. On the backs of China’s ongoing supply side reforms, MOFCOM sees an upswing in innovation and internal market development. 2016 saw a rapid increase in the number of FMCG enterprises as well as a significant increase in sales figures. New, big-data driven solutions began to enter the market, but major challenges remain...