Drive customer engagement with scene marketing

Now, people go to McDonald's in China, in addition to queue to buy their meals, they can also order online and take meals offline by using McDonald's ordering App. By constantly optimizing and upgrading usage scenarios, scene marketing is transforming traditional offline marketing in the internet way.

So, what is Scene Marketing?

Scene marketing is based on customers’ usage scenarios, corresponding functions, activities are triggered to satisfy customer’s needs.

Take McDonald's orde...