New consumption trends in China 2018

The upper middle class and the affluent families will account for 55% of personal consumptions in urban areas in China in the next five years, contributing 81% of the consumption growth in China according to CTR.

Chinese netizens' consumption behavior will be more rational, and they will pay more attention to style and dare to taste new, new and advanced consumption. Personalized demand has prompted more niche brands to enter the mall, and personalized demand has driven the transformation...