Getting to know China’s post-00s consumers

Chinese post-00s, who were born since the year 2000, are turning adult in 2018. Comparing with post-90s' past consumption, post-00s save more with more purchasing power and autonomy.
Post-00s has much more affluent material life
The savings of post-00s are around 3 times more than that of post-90s when they were at the same age. The average saving of post-90s was 815 yuan before 19 years old while that of post-00s is 1,840 yuan.

Generally, post-00s have higher household income, which ma...