Secret of Taobao Global: turning individual overseas Chinese to online celebrities

One afternoon of a working day, a jewelry buyer Xiaotian went on a live broadcast in Hong Kong, calling the customer "Baby", tried on and showing her jewelry in front of the screen:

"Look here baby, I am now in the studio of President Fang in Central, this is the newly designed necklace. Shall I try it on? Sure."

President Fang Weiping is an independent jewelry designer in Hong Kong that cooperates with her, who is also the president of Hong Kong Designer Association. Fans are obviousl...