Chinese consumer needs to grow around health, instant satisfaction, and personalization

With Chinese consumers entering a new era of shopping, the consumer needs in the near future would grow around three themes: health, instant satisfaction, and personalization.

Recently in China, there is a lot of questioning about the once prevailing belief of "consumption upgrading" or "premiumization", which means consumers start to buy better products/services for higher quality and no longer care too much about prices. What is shaking the belief is the quick rise of so-called "consump...