China retail trend 2019; to hit US$6.77 trillion, fueled by e-commerce and new retail

China's retail market is estimated to hit US$6.77 trillion by 2019 with e-commerce representing 14.46% of this market. The population of post-80s and post-90s totaled nearly 411 million, more than that of North America. As the millennials group is becoming stronger in consumption and disposable income, brands come to treat them as target customers. 92% of consumption will come outside of tier-1 cities between 2016 and 2030. The integration of online and offline channels in retail becomes a r...