How Chinese consumers respond to price discrimination

Some Chinese tech companies are utilizing big data and deploy price discrimination to charge differently on different users. That is mainly demonstrated in three aspects: different prices for iOS and Android smartphone users, different prices for registered users and unregistered users, and different prices for more active users and less active ones.

Empowered by internet technology and the emerging big data, those data-rich apps can obtain users’ information, such as usage time, duration...