iResearch released its core data report in Q3 2013, according to which the number of China internet user went up a little in Q3, having reached 480 million in September.
Internet services user coverage in September all dropped compared to June 2013, video and page search remained top with 430 million user coverage.
China internet user monthly effective time spent increased 5.8% in Q3 compared to Q2 2013, it went up in July and August and down a little in September.
Video watching time kept growing four quarters in a row, ranking the first with 5.07 billion hours effective watching time in Q3 2013. Effective time spent on social communities increased greatly, surpassing Weibo to be the sixth. SNS viewting time continued to drop in Q3, but the decreasing rate slowed down.
Average internet usage days per month dropped 1.5% quarterly in Q3, with 15.2 days.
Chinese internet users spent averagely 18.7 hours per month in Q3 2013, growing by 5%. In August, average time on internet monthly reached 19.4 hours, which was the highest of 2013.
Instant Messaging quarterly user coverage reached 480 million, with 97.0% penetration rate and high user stickiness.
In September, Tencent QQ and Ali wangwang monthly user coverage kept growing. Tencent QQ dominated 86.5% market share in quarterly effective using time, Ali wangwang ranked the second with 6.4%.
China IM effective usage time dropped by 7.3% to 11.15 billion hours in Q3 2013.