How JD penetrates lower-tier cities with social e-commerce initiative

Jingdong (JD) has over 2 million WeChat groups for social e-commerce, which it claims to be the largest scale among e-commerce platforms. The pandemic has put it under the spotlight, as social e-commerce provided many individuals and brands with new opportunities amidst the pandemic.

Weiwei is a sales person at China’s leading travel agency China Youth Travel Service.

When travel came to a standstill at the height of the pandemic earlier this year, she stayed at home with nothing to do fo...