JD Worldwide saw 194% growth in Black Friday cross-border sales in 2020

Black Friday has become a shopping festival of imported products in China. On November 27th, sales of JD Worldwide, JD.com's cross-border e-commerce platform, increased by 194% YoY. On JD Worldwide’s Super Category Day on November 26th, sales increased 128% YoY.

Makeup and personal-care products are very popular among imported products. Sales of imported makeup products increased 4 times YoY. Sales of personal care products increased by over 180% YoY.

Shiseido, Sulwasoo, and Dr. Jart+ are ...