Gen-Z Insights: capturing attention of China’s post-95s consumers

Attention is the first impetus for people to start thinking and take part in the action. It has become a scarce resource in the prosperity of the Internet. Today's young people's daily cross-screen multithreading behavior has intensified the dispersion and switching of resources.

When is their attention most active? What do they focus on? What formats? How to activate? What are the characteristics? All these will have an important impact on the economic and social practice in various fields.
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