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China online advertising market overview 2020/2021

March 15, 2021, 4:56 am
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China's online advertising market grew over 14% in 2020 to 496.6 billion yuan (about US$76.36 billion).

Top industries by total online advertising spend in 2020 are Make & Skincare, F&B, Online Shopping, Transportation, and Education.

China's advertising market will grow 11.2% in 2021 and online segment will grow about 10.5%.

Top 10 WeChat Moments ads, voted by 1+ million users

The most popular digital advertising channels in 2020 are influencer live streaming (e-...

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