China online advertising market overview for the first half of 2021

China's online advertising market is estimated to reach about 160 billion yuan in the second quarter of 2021, an increase of 19.6% YoY, according to data from QuestMobile.

Short video has become a popular channel for advertisers. While attracting attention, advertising spend leads other media channels. Douyin (TikTok) and Kuaishou (Kwai) continue to lead the short video segment.

China Online Ads Market in 2020
China's online advertising market grew over 14% in 2020 to 496.6 billion yuan (about US$76.36 billion).

Top industries by total online advertising spend in 2020 are Make & Skincare, F&B, Online Shopping, Transportation, and Education.

China's advertising market will grow 11.2% in 2021 and online segment will grow about 10.5%.

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