In Q2 2021, China’s Quora Zhihu’s user base continued its rapid growth, with average MAUs increasing by 46% year-over-year to 94.3 million.
Its content-centric monetization also enjoyed robust enhancement, yielding a 144% year-over-year growth in revenue.
Average monthly paying members reached 4.7 million in the second quarter of 2021, representing a growth of 121.1% over Q2 2020.
Zhihu’s revenue structure diversified further in the quarter with a higher percentage of revenue coming from content-commerce solutions and paid memberships. At the same time, its gross margin remained strong at 59% for the quarter, compared with 48% for the same period last year
Total revenues were RMB638.4 million (US$98.9 million) in the second quarter of 2021, representing an increase of 144.2% from RMB261.4 million in the same period of 2020. The increase was driven by our expanding user scale and continued growth of our average revenue per user.
Gross profit was RMB376.6 million (US$58.3 million) in the second quarter of 2021, compared with a gross profit of RMB126.4 million in the same period of 2020.
Gross margin in the second quarter of 2021 was 59.0%, compared to 48.4% in the same period of 2020.
Zhihu just became a public company listed on the New York Stock exchange during the first quarter of 2021. Read its profile here.
The rise of paid digital content in China
Net loss was RMB321.1 million (US$49.7 million) in the second quarter of 2021, compared with RMB116.1 million in the same period of 2020.
China social media users’ content preference by education levels