Bilibili’s average monthly active users (MAUs) reached 237.1 million, and mobile MAUs reached 220.5 million, representing increases of 38% and 44% YoY, respectively.
Currently, 86% of Bilibili users are below 35 years old. By 2023, its MAU is estimated to reach 400 million, according to its CEO Chen Rui on a previous earnings conference call.
Bilibili’s average daily active users (DAUs) reached 62.7 million, a 24% increase YoY. The average monthly paying users (MPUs) reached 20.9 million, a 62% increase from the same period in 2020.
Bilibili reported a 72% YoY increase in net revenues and reached RMB4,495.3 million (US$696.2 million) in Q2 2021. See the breakdown below:
Gross profit was RMB989.0 million (US$153.2 million), representing an increase of 64% from the same period in 2020, which was primarily due to increased net revenues.
Net loss was RMB1,121.8 million (US$173.7 million), compared with RMB570.9 million in the same period of 2020.
Top traffic driver compared: TikTok/Douyin vs. Kuaishou vs. Bilibili vs. RED