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Short video app Kuaishou e-commerce GMV up 27% in Q3 2022

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The average DAUs on Kuaishou app was 363.4 million in Q3 2022, representing an increase of 13.4% YoY from 320.4 million in Q3 2021.

The average MAUs on Kuaishou app were 626.0 million in Q3, representing an increase of 9.3% from 572.9 million for the same period of 2021.

The average daily time spent per DAU was 129.3 minutes, representing an increase of 8.6% from 119.1 minutes for the same period of 2021.

The total GMV of e-commerce transactions facilitated on our platform was RMB222.5 billion, representing an increase of 26.6% from RMB175.8 billion for the same period of 2021.

Total revenue increased by 12.9% to RMB23.1 billion from RMB20.5 billion for the same period of 2021. Online marketing services and live streaming contributed 50.1% and 38.7%, respectively, to the total revenue. The other 11.2% came from other services.

Gross profit increased by 25.8% to RMB10.7 billion from RMB8.5 billion for the same period in 2021. Gross profit margin in the third quarter of 2022 was 46.3%, improving from 45.0% and 41.5% in the second quarter of 2022 and third quarter of 2021 respectively.

Operating profit from the domestic segment was RMB375.1 million, compared to an operating loss of RMB2.5 billion for the same period of 2021.

7 Lessons for marketers on top short-video platforms: Douyin vs. Kuaishou


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