China online video market reached RMB5.43 billion (USD 880 million), an QoQ increase of 38.9% and YoY growth rate of 73.6%. Advertising is the primary force driving online video market development.
Total advertising revenue in China online video market reached RMB3.88 billion (USD 630 million), an QoQ increase of 45.9% and YoY growth rate of 64.5%; 21.3% are from mobile video client, totalled RMB830 million.