China mother and baby products market reached 1.43 trillion yuan ($230 billion) and expected to exceed 2 trillion yuan ($320 billion) in 2015, 6.8% of total consumer retail market in China.
China mother and baby products online market is expected to reach 295.92 billion yuan ($47.38 billion) in 2018, compared to 86.03 billion yuan ($13.77 billion; 6% penetration rate) in 2013 according to iResearch.
Tmall represented 55.5% market share by transaction value, ranking top in China mother care market in Q3 2014, followed by Jingdong and Dangdang. Japanese brand Merris was the best seller in Tmall‘s baby care category with a total sales value of RMB32.97 million ($5.37 million) in September 2014.
Read more: Understanding New Generation of Chinese Moms