The number of monthly active users on China mobile advertising platform was over 500 million, which was much bigger than the US. China has been the largest mobile marketing market in the world.
Daily impressions of China mobile ad platform were over 1.8 billion with an average click through rate of 1.3%.
Apps like gaming & entertainment as well as news can generate more mobile ad display impressions in China in 2014.
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Also read: China Top 10 Online Advertising Media in 2014