In Q2 2015, Xiaomi was the top smartphone vendor in China by shipments volume of 15.9%, followed by Huawei (15.7%). Apple ranked third, followed by Samsung and Vivo. The rapid development of Xiaomi has shocked the smartphone market after it was founded five years ago. The company’s posted sales growth slowed down which prompted many people wondering whether Xiaomi could achieve its ambitious expansion plan.
So far, Xiaomi and Huawei have been two most famous Chinese mobile phone brands with a large market share in China. 15 out of 100 Chinese internet users would have a Xiaomi smartphone.
In terms of future potential purchase of Xiaomi smartphone, 18% of Chinese internet users would consider. Some Asian markets also had purchase intention. However, in most countries, Xiaomi is still not as popular as Samsung or iPhone who had already established their brands in the global market. Xiaomi still had room for development, but it might not enjoy high growth rates as it did before.
Also read: China E-Payment Insights 2015