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5 Chinese consumer trends in 2020
In spite of the fact that it’s possible the development rate for Chinese shopper spending will be somewhat lower in 2019 than in 2018, the Chinese keep on expanding their spending by a significant...
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China annual consumer retail sales up 8% in Nov 2019
Total consumer goods retail sales in China reached 3,809.4 billion yuan (US$545.35 bn) in November 2019, increasing by 8.0% year-on-year (nominal growth rate. Real growth rate was 4.9 percent). Out of...
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Case study: selling luxury product through Taobao live broadcast
Feiyu Live Broadcast Competition in categories such as clothing, jewelry, and makeup is stiff in Taobao’s live streaming ecosystem and there are still opportunities in other categories such as luxury...
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China approved 24 more cross-border e-commerce pilot cities and relaxed forex...
Cross-border e-commerce pilot area in Hangzhou China has announced another 24 cities as pilot zones for cross-border e-commerce to boost exports in December 2019 according to a statement released by...
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Chinese consumers expanding the number of countries from which they buy
In the third quarter of 2019, China's GDP growth rate dipped to 6.0%. But amid the slowing economy, China's consumers still have a growing appetite for fast-moving consumer goods (FMCG). In the first...
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Insights of e-commerce and manufacturing collaboration in China
This is the first part of a three-part series on e-commerce companies' exploration and collaboration with the manufacturing industry. You can download the full eBook here. E-commerce factory is the...
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TikTok DAU exceeded 400 million in Jan 2020
TikTok, known as Douyin in China, announced a new record for its daily active users (DAUs). Its DAU has exceeded 400 million in January 2020, an increase of 60% YoY. Its contents go beyond...
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WeChat statistical highlights 2020; mini program DAU >300m
WeChat monthly active users exceeded 1.15 billion in 2019, an increase of 6% YoY. The peak engagements are right before lunch and after work. The peak usage time for WeChat Official Accounts is around...
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China consumer price index up 4.5% in Dec 2019
In December 2019, China’s Consumer Price Index (CPI) went up by 4.5% year-on-year, with an increase of 4.2% in urban areas and 5.3% in rural areas. The food prices went up by 17.4%, and the non-food...
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Over 30 institutions made over US$1.5M on Tencent Class in 2019
Over 72 thousand organizations offer 178 thousand courses on Tencent Class in 2019. And, revenues of the top 100 organizations grew by 62%, according to Chen Shujun, VP of Tencent Education. More than...
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Pinduoduo and Taobao’s manufacturing strategies
This is the second part of a three-part series on e-commerce companies' exploration and collaboration with the manufacturing industry. Read part 1 here. You can download the full eBook here....
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WeChat testing paywall on official accounts
WeChat is testing a paywall feature for Official Account. Qualified WeChat subscription official accounts can activate this feature and hide the full or partial content. The paywall feature supports...
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China’s retail sales grew by 8% in 2019; online up 16.5%
In 2019, the total retail sales of consumer goods in China reached 41,164.9 billion yuan (US$6,010 bn), up by 8.0% year-on-year (nominal growth rate). The real growth rate was 6.0%. Of the total, the...
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China’s per capita disposable income up 5.8% to US$4,488 in 2019
In 2019, the per capita disposable income of Chinese residents was 30,733 yuan (US$4,488), an increase of 8.9% in nominal terms over the same period of last year, and a real increase of 5.8% after...
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Top 10 WeChat Moments ads in 2019, voted by 1+ million users
Tencent conducted a poll for the favorite advertisements on WeChat Moments, involving over one million WeChat users; the top 10 ads received more than 2.218 million votes. You can review these...
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Chinese New Year tourism trends 2020
Other than returning to the hometown to reunite with the family, more and more Chinese people now choose the reverse route of Chinese New Year transportation or spending the Chinese New Year by...
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The gap behind China’s e-commerce factories
This is the third part of a three-part series on e-commerce companies' exploration and collaboration with the manufacturing industry. Read part 1 here and part 2 here. You can download the full eBook...
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8 Strategic segments of China’s online consumers
The e-commerce channel, growing at an annual rate of 35%, is now the primary growth engine for China’s FMCG market, according to a report of consulting firm Bain. It has achieved high levels of...
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Acquire, convert, and retain customers through WeChat Ads + WeChat Work
WeChat Advertising provides advertisers with a customer acquisition solution integrating WeChat Advertising with WeChat Work. It connects the advertisers’ accounts with their WeChat Work (enterprise...
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Looking into Taobao Light Store with Starbucks
If you open mobile Taobao and search "Starbucks", you may see a new page completely different from before. In the past, when users search an established brand, the corresponding result would be the...
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