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China’s mobile advertising market 2017
As of 2015, the share of app activation by ad promotion has kept growing for two consecutive years. In 2017, the share of app activation by ad promotion in China reached 10.6%, a year-on-year increase...
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Private customized tourism becoming increasingly popular in China
Private customized travel has become increasingly popular with Chinese in 2017 and it is no more a privilege just for the rich. Ctrip had over one million customized orders and saw a 200% increase in...
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Celebrity-based ad campaigns: what are the pros and cons in Chinese market?
31% of TV ads feature celebrities in China, however, using a celebrity does not guarantee effective advertising. Celebrity-based campaigns can be very effective. The Snickers “You’re not you when...
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Apple’s App Store made US$3.5 bn in China in Q1 2018, up 29% YoY
In Q1 2018, Apple App Store generated 22.4 billion yuan (US$3.49 bn) from China, up 29% over Q1 2017. Mobile gaming apps took the largest share of 79% in revenues, but only saw an 18% increase...
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Top cross-border import e-commerce platforms in China in Q1 2018
The retail sales of China’s cross-border import e-commerce down by 21.9% to 82.1 billion yuan (US$12.86 billion) from Q4 2017. Tmall Global remains in the top spot with a market share of 27.8%...
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China’s social mobile app Momo generated $435 mn in Q1 2018, 85% from live video
Momo announced its net revenues totaled US$435.1 million in Q1 2018, an increase of 64% from Q1 2017. Net income attributable to Momo Inc. increased by 59.6% to $129.9 million in Q1 2018 from $81.2...
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Tencent ranks 5th ahead of Facebook in BrandZ Top 100 Most Valuable Brands 2018
Technology, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global Brands. China accounts for the three fastest-rising brands as the country’s brands grow at double the...
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Over 6 million Chinese traveled to Europe in 2017; insights on custom Europe...
Customized Europe travel accounted for 10% of overall customized outbound travel with orders growing 130% in 2017 compared with the previous year, according to the latest report from Ctrip and COTRI....
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[REPORT] China e-commerce market snapshot 2018
The total GMV of China's online shopping market totaled 6.1 trillion yuan (US$953 billion) in 2017, rising 29.6% from a year earlier and showing a pick-up in growth, according to the latest data from...
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[REPORT] China smartphone market insights Q1 2018; shipment dropped by 16%
China’s smart devices saw a continued growth of 1.8% in active devices to 1.45 billion units in Q1 2018. iPhone still led this market. Android smartphones saw 900 million active users in Q1 2018 while...
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Global Brand Footprint 2018; Chinese brands dominated the Top 10 most chosen...
Chinese brands dominate the Top 10 most chosen brands list again. Nongfu Spring posts the fastest growth and enters the Top 10 for the first time. Kantar Worldpanel has launched Global Brand Footprint...
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Consumer robot expected to reach US$1.6 billion sales in China in 2018
Chinese consumers aged between 15 and 49 years-old have a stronger passion for high tech products than those aged over 50, according to a report from Gfk. For 28% of consumers who aged between 15 and...
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How would China’s tariff cuts on imported cosmetics products affect brands?
The Chinese government announced on May 30 that it will significantly lower import tariff on many consumer goods. Among them, the average tariff rate for detergents, cosmetics such as skin care and...
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China online retail B2C market overview Q1 2018
The GMV of China's online retail B2C market totaled 952.85 billion yuan (US$148.18 billion) in Q1 2018, up by 32.2% from Q1 2017. In Q1 2018, Tmall GMV up by 41.2% over Q1 2017, taking the largest...
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China maternal & child e-commerce GMV in China grew by 54.3% in Q1 2018
Within the online retail B2C market, maternal and child sector saw a high growth of 54.3% in GMV to 63.48 billion yuan in Q1 2018. Tmall led this market with a lion’s share of 49.2%, followed by...
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Top mobile apps in China in Q1 2018; Tik Tok, Pinduoduo, and WeChat need your...
On average a Chinese mobile netizen installed 42 apps in Q1 2018. Tik Tok topped the ranking of most downloaded apps on iOS store in China in March 2018. E-commerce app Pinduoduo moved up 12 places to...
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Chinese will spend 3 hours with internet every day in 2018
Adults in China will spend 6 hours and 23 minutes on media every day in 2018, up 11 minutes from 2017. Nearly half (47.1%) of media time, or 3 hours, will go to internet activities, an increase of 19...
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China’s advertising market bounced back in Q1 2018; finance saw fastest...
China’ full media advertising spending bounced back in Q1 2018 from a growth rate of -2.5% in Q1 2017 to 14.6%, partly driven by the revival of traditional media spending. TV and broadcast saw a high...
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China’s business tourism market expected to exceed US$36 bn 2018
China’s business travel market recorded a total GMV of 192.8 billion yuan in 2017, up 19.5% over the previous year, which is estimated to exceed 230 billion yuan (US$35.9 bn) in 2018, according to the...
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WeChat and Alipay payments are making smartphones obsolete
When you are still astonished by the unique experiences brought by mobile payment in China, WeChat and Alipay have already started to lead a new payment innovation out of smartphones. Highways...
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