Chinese users’ average daily time spend on digital media increased from 35.8% (1.78 hours per user) in 2011 to 50.4% (3.08 hours per user) in 2015 according to eMarketer.
The growth of China online advertising market will most likely slow down. iResearch forecasts that the market revenue will reach 410.5 billion yuan (US$63.49 billion) in 2018.
Online advertising revenue in China is estimated to reach 275.6 billion yuan in 2016 while TV advertising revenue is estimated to decline to 104.6 billion yuan.
Chinese mobile online video advertising market reached 9.8 billion yuan in 2015, increased by 195.1% compared with 3.31 billion yuan last year. Over three-quarters of China’s online video viewers watched video on smartphones in 2015
Also read: China Post-95s Online Video User Insights