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WeChat Official Accounts marketing insights 2016
Monthly active users of WeChat reached 762 million as of March in 2016 and has become a major platform for social communication. Many brands have signed up WeChat official accounts to make it a...
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Chinese consumer confidence down but still strong in Q1 2016
Chinese Consumer Confidence measured at 105 in Q1 2016, a decrease of two points from Q4 2015 but still the sixth most confident country in the world, according to the latest Nielsen survey. Login...
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iPhone had only 8.2% share in China smartphone market in April 2016
iPhone only had 8.2% domestic smartphone market share by total shipments in April 2016 according to Sino Market Research. All the other mobile brands that ranked above Apple are domestic mobile phone...
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China Travel Search User Overview 2015
The total number of person-trips in China travel market reached 4.12 billion with total tourism revenues of over 4 trillion yuan. Search engines contribute over 60% of traffic to online travel...
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Where did past iPhone users go in China?
Penguin Intelligence, part of Tencent, recently conducted a survey on iPhone losing users in China. Over one-third of China smartphone users would replace smartphones for new ones at least once a...
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China Online Travel Market Overview for Q1 2016
China online travel market reached 155.71 billion yuan in the first quarter of 2016, up 58.9% YoY or 14.7% QoQ, according the research company Analysis. Ctrip and Qunar led the online travel market...
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China Android App Stores Insights Q1 2016
The third-party mobile app stores had 444 million active usrs as of Q1 2016, led by Qihoo 360’s 360 Mobile Assistant (42.6%), Tencent’s Myapp (34.6%) and Baidu Mobile Assistant (25.5%). Baidu Mobile...
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China adults spend more time in digital media in 2016
China adults spend more time in digital media than traditional media in 2016 according to eMarketer. China adults are estimated to spend an average of 3 hours and 5 minutes per day on digital media in...
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China Auto Vertical Maintenance E-commerce Report 2015
China car sales continued to grow and car ownership totalled 170 million in 2015, up 11.4% according to iResearch. The market size of China auto maintenance industry has already exceeded hundreds of...
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Privacy and security are top concerns in China’s sharing economy
Privacy exposure is the top concerns in China’s sharing economy according to a Tencent survey. And, the financial gain is the top gain to 70% owners surveyed. Top valuable features of renting and...
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China advertising revenues forecast 2016-2018
Chinese users’ average daily time spend on digital media increased from 35.8% (1.78 hours per user) in 2011 to 50.4% (3.08 hours per user) in 2015 according to eMarketer. The growth of China online...
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Nearly half China smartphone users to use proximity mobile payment by 2020
China proximity mobile payment users doubled in 2015 and there will be 195.3 million smartphone users using proximity mobile payment in 2016, an increase by 45.8%, according to eMarketer. The number...
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4YFN Landing for the first time in Asia
Laster this month, 4YFN (4 Years From Now) will take their colourful and energetic vibe to China at the next Mobile World Congress Shanghai (MWCS). Landing for the first time in Asia after the success...
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When do China internet users leave negative comments?
Did social networking make Chinese users more emotional? Do the male and the female behave the same in social networking? A recent survey, conducted by Tencent’s Penguin Intelligence, shed some...
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Chinese online shoppers insights 2016
Chinese online shoppers can be categorized into six types, the frequent women shoppers, the quality-conscience men shoppers, the young shoppers, the middle-age shoppers, the high-income shoppers, and...
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Didi the local car-hailing app is the biggest rival of Uber in China
Car-hailing apps have over 60% penetration rate across all city tiers and age groups in China. 84.7% users from China’s first-tier cities use car-hailing services; and, they used car-hailing apps 8.7...
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China B2B platforms attracted 7 times more investment in 2015
China B2B e-commerce market reached 5.48 billion yuan in Q1 2015 and 6.39 billion yuan in Q4 2015 according to Analysis. A quick overview on China’s overall economy in the past year: China PPI...
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China social application user insights 2016
Social application market develops rapidly, satisfying users’ various needs such as communication, entertainment, interests, and work. Instant messaging and social networking are the top two most...
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Instant messaging remains the top function of WeChat
80% users use WeChat to interact with friends, which is the top usage of WeChat. Login (CIW Premium subscriber) to read the full article. Subscribe here with a discount or get One-day Pass here. Also...
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Weibo Usage Study 2016
With less monthly active users compared with WeChat, Weibo still ranks top in China for internet users to obtain news. The top 3 purposes for using Weibo are getting trending news in time (72.4%),...
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