How to satisfy Chinese consumers’ demand in digital retail era

In order to meet the ever-changing Chinese consumer preferences in the digital retail era, companies should adjust their products and marketing strategies.

A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization.

But how to satisfy consumers' demand in the digital retail era?
1. R...