WeChat transforming retail with self-checkout, product identification, big data

'Retail is retail, there is no old and new'. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed is an effective tool to improve marketing efficiency.

WeChat Pay makes traditional retail offline more intelligent and provides a variety ...