China social e-commerce Xiaohongshu testing a new product on WeChat 2019

China's social e-commerce platform Xiaohongshu, or RED, is testing a new social e-commerce product Xiaohongdian, based on two key components of WeChat's ecosystem: Moments for sharing and Mini-Programs as the infrastructure. For now, users can only get access from sharing within WeChat.

Xiaohongdian’s priority is to attract new users for the community and improve the conversion rate.

Xiaohongshu (literally 'Little Red Book'), also known as RED, is a leading social media and e-commerce...