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McDonald’s ads strategy utilizing WeChat Moments & Mini-Games
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald's managed to get...
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Chinese travel bookings to the EU for the first four months of 2019 grew by...
Chinese tourists to the European Union (EU) grew slightly by 5.1% year-on-year for the whole year of 2018, greatly promoted by the EU-China Tourism Year, according to a report from ETC and...
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WeChat smart supermarket is coming
Following the adoption and popularity of mobile payment, China supermarkets are growingly more intelligent with technologies such as face recognition, IA, AR, O2O, etc. WeChat recently shared a vision...
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China family travel market insights 2019
In China, the young parents represented by post-90s are growing to be an influencing force of parent-child trips. This market stimulates the consumption of maternal & child caring products. On...
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Meituan’s annual transacting users grew by 29% to 400M in 2018
Meituan reported total gross transaction volume (GTV) growth of 44.3% year-on-year to 515.6 billion yuan (US$76.65bn) in 2018. Annual transacting users increased by 29.3% year-on-year to 400.4...
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China’s first listed game live streaming platform Huya saw 117M MAU in Dec 2018
Huya, a leading game live streaming platform in China, delivered non-GAAP net income for five consecutive quarters, reaching a record high of US$67.0 million for the fiscal year of 2018. The average...
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China’s payment and online banking mobile app market overview in 2018
China's top 3 online banking players accounted for 36.7% of the total monthly active users of the online banking industry in December 2018. UnionPay QuickPass saw a high growth of 289.9% in monthly...
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China’s mobile social app Momo saw 113.3M MAU in Dec 2018
Momo, a popular mobile social networking platform in China, saw 113.3 million monthly active users in December 2018, compared with 99.1 million in December 2017. Its total paying users of live video...
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How can marketers get gender right in China?
Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average of US$9 billion in brand...
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Alibaba to help international brands launch 1,000 Tmall stores in 2019
Alibaba expects international and domestic cosmetics brands to open 1,000 stores this year on its Tmall platform to meet demand from Chinese consumers. Seven international cosmetics companies, Tom...
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Pinduoduo has risen to be the second largest e-commerce platform by total...
Pinduoduo generated 471.6 billion yuan (US$268.6 billion) in GMV in the twelve-month period ended December 31, 2018, an increase of 234% year-on-year. This was driven by the rapid growth in the annual...
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eBook: Meet China’s New Middle Class 2019
Overview The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%), Shanghai (17.35%), and Guangdong (15.19%)....
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China social e-commerce Xiaohongshu testing a new product on WeChat 2019
China's social e-commerce platform Xiaohongshu, or RED, is testing a new social e-commerce product Xiaohongdian, based on two key components of WeChat's ecosystem: Moments for sharing and...
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60% brands using celebrities in China did not achieve continuous growth in...
60% of brands continuously using celebrity endorsement strategy have failed to grow their brand power in the past three years. China is one of the markets that are most keen on using celebrities in...
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Online accounted for 16.5% of total consumer retail sales in Jan, Feb 2019
Total retail sales of consumer goods in China grew by 8.2% year-on-year to US$984.49bn in the first two months of 2019. Over 85% came from urban areas. Online retail sales of goods and services...
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China’s total middle class exceeded 33 million in 2018
The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%), Shanghai (17.35%), and Guangdong (15.19%) according...
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P&G’s e-commerce sales on Alibaba Tmall grew by 1,000 times in 10 years
Consumer products giant Procter & Gamble (P&G) has become one of the most well-known international brands in China since it entered the market 31 years ago. In the fiscal year of 2018, P&G...
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Consumption vitality of China’s tier-1 cities
Hangzhou surpassed Beijing and Shanghai in terms of GDP per capita. Beijing was the most active city compared with Shanghai, Shenzhen, and Hangzhou. Beijing has invested the most in fixed assets while...
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Xiaomi performance highlights for 2018; IoT connected devices grew by 193%
The number of connected devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 150.9 million units in 2018, a year-on-year increase of 193.2%. Xiaomi AI assistant...
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WeChat total daily payment transactions exceeded 1 billion in 2018
The increase in Tencent’s revenues in Fintech in 2018 was driven by its take-rate on commercial transactions collected from merchants, cash withdrawal fees and credit card repayment charges collected...
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