31% of China’s FMCG to be sold online by 2025

By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold through online channels, more than double that in 2018, according to Kantar Worldpanel.

Online sales of fast-moving consumer goods (FMCG) grew by 20.3% globally in 2018 and now represent 5.1% of grocery sales worldwide, according to new Kantar Worldpanel data. Growth was spurred by the US and China’s Mainland, which together represent 84% of the growth in global e-commerce thanks to the success of Amazon, Alibaba,...