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31% of China’s FMCG to be sold online by 2025
By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold through online channels, more than double that in 2018, according to Kantar Worldpanel. Online sales of fast-moving consumer...
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Alibaba Group and Yiwu city government to establish eWTP hub
Alibaba Group has entered into a strategic collaboration with the municipal government of Yiwu in Zhejiang Province to launch an eWTP hub in Yiwu to digitize trade infrastructure and empower new trade...
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Insights of China’s mid-year shopping festival 2019
Taobao 618 Livestream 618, usually from mid-May to 18 June, is China's largest mid-year shopping festival. This year's Tmall 618, there were hundreds of domestic and foreign brands whose sales...
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7 Lessons for marketers on top short-video platforms: Tik Tok vs. Kwai
In Part 1, we saw the platform comparison; this article will show a comparison of social relationship, user behavior, KOL content categories and their marketing value, and top 10 sectors of...
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Luxury brand marketing trends in China 2019
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while "young", "geographic concentration" and "social" are the keywords that best describe the...
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China has entered the “Electric Vehicle for All” era
BYD e1 Consensus, offer, performance and ecosystem are four hurdles towards the take-off of pure EVs. China has ticked the first two and making great progress on the third. When I worked in China a few...
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China search engine revenues to reach US$23 bn in 2019
The revenues of Chinese search engine companies were estimated to reach 135.76 billion yuan (US$19.74 bn) in 2018, with an increase of 20.8% YoY according to iResearch. China search engine company...
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China retail sales of consumer goods exceed US$479B in May 2019, up 8.6%
In May 2019, the total retail sales of consumer goods reached 3,295.6 billion yuan (US$479.15 bn), up by 8.6 percent year-on-year (nominal growth rate. The real growth rate was 6.4 percent) according...
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How did TikTok help a milk tea rise to popularity
After Haidilao's tomato beef soup, CoCo's sugar-free milk tea and Answer Tea's fortune-telling tea, TikTok, the best-seller maker, helped another food product gain enormous Internet popularity – the...
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Over 1 million TikTok users activated their shopping cart function
TikTok signed a 7-billion yuan agreement with Taobao including 6 billion yuan ads and 1 billion yuan commission according to leaked news online. TikTok denied the accuracy of those numbers but the...
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1-week WeChat ad campaign saw 94% lower customer acquisition cost
Shenzhen-based Muse Marry, one of the largest luxury wedding dresses agencies in China, received 350 thousand ad impressions on WeChat Moments through Tencent Social Ads. It has already served over 30...
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WeChat testing new traffic driver for retailers
WeChat is testing a new traffic entrance, using payment pages to drive fans from their offline stores according to eBrun News. The new function of WeChat Pay is still in the stage of internal testing,...
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The emerging Gen-Y for China’s travel market
China's emerging Gen-Y's complete travel experience journey has five stages: dream, plan, book, experience, and share. Let's see an overview of emerging Gen-Ys' power, how they re-shape China's travel...
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Alibaba, Huawei , and Tencent among the top 15 DBMS market share ranks 2018
A Gartner research shows Database Management Systems (DBMS) cloud services are already $10.4 billion of the $46.1 billion DBMS market in 2018. And, the overall DBMS Market grew at 18.4% from 2017 to...
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Alibaba’s OTA Fliggy and Marriott integrating customer loyalty programs
Alibaba's OTA platform Fliggy (Feizhu) just made Fliggy Miles transferrable for Marriott Rewards points. Last week, the Marriott International Group's Fliggy Flagship Store officially opened the...
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Pricing and practical features top factors for China smart device users’...
Over the recent years, smart products appeared in many daily life scenarios, smart home living, including smart TV, vacuum robot, smart lock, and smart speakers, are expected to receive good market...
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4 pillars to unlock post-90s growth potential
Post-90s generation consumers are the core growth driver for the personal care market in China. In China, demographic cohorts were often defined by decades in which the segment was born. Post-90s...
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Tmall Global to list 40,000 foreign brands in 3 years
A new service will help Alibaba double the number of foreign brands on Tmall Global to 40,000 in three years. Alibaba has taken another giant leap forward towards its ambition of becoming the world’s...
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China shopper trends 2019; premium products, small brands, new retail lead...
China's market for fast-moving consumer goods (FMCG) for at-home consumption remained robust in 2018, despite general concerns about a slowdown. Total spending on FMCG rose 5.2%, a slight increase...
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How Everbright Bank promoted credit card on Tik Tok
The young Chinese consumers tend to focus on the quality of life and sense of ritual. They emphasize emotional consumption such as spirituality, entertainment, and lifestyle. They desire to try new...
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