The emerging Gen-Y for China’s travel market

China's emerging Gen-Y's complete travel experience journey has five stages: dream, plan, book, experience, and share. Let's see an overview of emerging Gen-Ys' power, how they re-shape China's travel market, stages of their travel journey, and how to get ready.
Overview of Emerging Generation Y's power
There is no strict demographic definition for Generation Y – they were often defined as born from the end of 1970s to the middle of 1990s. The cohort, also known as Millennials, is also ref...