1-week WeChat ad campaign saw 94% lower customer acquisition cost

Shenzhen-based Muse Marry, one of the largest luxury wedding dresses agencies in China, received 350 thousand ad impressions on WeChat Moments through Tencent Social Ads. It has already served over 30 thousand brides since 2012. Some wonder how it gets the customer acquisition cost reduced by 94% and acquires 30 new customers every day during one ad campaign in just one week, let's find out. 
About WeChat Advertising
WeChat Ads are in three channels: WeChat Moments being the most expensive...